About the Competition

We’re excited to launch the first edition of Swiggy Food for Thought Challenge. Over the years, Swiggy has transformed how millions of Indians eat, fast, reliable, and always at your fingertips. Now, we want you to reimagine how Swiggy can be a bigger part of your daily campus life. Not just as a delivery/dining out app, but as the most trusted companion for every meal, snack, hangout, and dining experience.

Problem Statement

Food is at the heart of campus life. From late-night exam prep meals and hostel bonding sessions to fest after-parties, weekend hangouts, and spontaneous group dine-outs, food fuels the student experience. Swiggy is already a part of many of these moments, but the real opportunity is to transform from being just an option to becoming the first choice for every student, every time food comes to mind.

The challenge is to reimagine "How Swiggy can become the go-to food companion on campus, across both delivery and dining out?" This means not just solving hunger but becoming a trusted partner in the student journey, one that understands their needs, adds convenience, and creates memorable food moments.

The ideas should go beyond existing playbooks and focus on introducing fresh, innovative solutions. Learn more about current Swiggy initiatives here.

Your ideas should focus on two core outcomes:

• Driving Preference – How can Swiggy be positioned as the default whenever students think of ordering in or going out to eat? Consider affordability, accessibility, variety, trust, and cultural relevance on campuses.
• Building Stickiness – How can Swiggy create experiences that are so engaging, seamless, and rewarding that students return again and again? Think loyalty, gamification, community, personalization, and student-first innovations.